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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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Existence advertising, price competition, and asymmetric market structure
Eaton, Curtis (contributor); McDonald, Ian A. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003786345
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Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary
Olsen, Barbara - In: Explorations in consumer culture theory : [selected …, (pp. 57-82). 2009
Persistent link: https://www.econbiz.de/10003787509
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Werbewirksame Namen leicht gemacht : so finden Sie die besten Namen für Ihre Produkte, Unternehmen und Websites
Schaffer, Joachim - 2009
Persistent link: https://www.econbiz.de/10003788298
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789007
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"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit; Domke, Britta; Seeger, Christoph - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 12, pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
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Turning the amplification up to 11
Wicken, Geoff; Asquith, Richard - In: International journal of market research : JMRS ; the … 50 (2008) 6, pp. 777-795
Persistent link: https://www.econbiz.de/10003781953
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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The professional's guide to financial services marketing : bite-sized insights for creating effective approaches
Nagdeman, Jay - 2009
Persistent link: https://www.econbiz.de/10003774869