Narrow search
Showing 11 - 20 of 27,621
Cover Image
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie; Pelsmacker, Patrick de - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Cover Image
An inventory decision model for new products when demand depends on dynamic advertising expenditure
Aggarwal, K. K.; Kumar, Alok - In: International journal of logistics systems and management 15 (2013) 4, pp. 424-444
Persistent link: https://www.econbiz.de/10009770675
Cover Image
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - In: Journal of marketing research : JMR 49 (2012) 6, pp. 773-792
Persistent link: https://www.econbiz.de/10009688821
Cover Image
Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - 2011
Persistent link: https://www.econbiz.de/10009743630
Cover Image
Advertising media planning, optimal pricing, and welfare
Esteban, Lola; Hernández-García, José M. - In: Journal of economics & management strategy : JEMS 25 (2016) 4, pp. 880-910
Persistent link: https://www.econbiz.de/10011627958
Cover Image
Prozessmanagement im Marketing
Beetz, Christoph; Rauschenbach, Sophie - 2016
Persistent link: https://www.econbiz.de/10013424814
Cover Image
Development of a composite dynamic capability index for benchmarking new product development performance : an empirical study among industries in electronics sector
Nair, Pratap Kumar Surendran; Ramanan, T. Radha; … - In: International journal of process management and … 11 (2021) 6, pp. 839-863
Persistent link: https://www.econbiz.de/10012672195
Cover Image
A comparison of bancassurance and traditional insurer sales channels
Chang, Pang-ru; Peng, Jin Lung; Fan, Chiang Ku - In: The Geneva papers on risk and insurance - issues and … 36 (2011) 1, pp. 76-93
Persistent link: https://www.econbiz.de/10009158185
Cover Image
Measuring hotel channel mix : a DEA-BSC model
Dolasinski, Mary Jo; Roberts, Chris; Zheng, Tianshu - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 2, pp. 188-209
Persistent link: https://www.econbiz.de/10011997255
Cover Image
Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259