"This book brings together different perspectives on the understanding of e-service and mobile communication and their effect on the fields of marketing, management and information systems"--Provided by publisher.

Section I. Mobile Commerce Systems and Handheld Devices -- 1. Fundamentals of Mobile Commerce Systems -- 2. Mobile Commerce Applications -- 3. Mobile Handheld Devices -- 4. Essential Mobile-Commerce Technology --

"This book addresses issues pertaining to the development, deployment, and use of mobile commerce applications. The objective of the book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the...

In this book Ariel Ezrachi and Maurice Stucke take a hard look at today's app-assisted digital shopping. While consumers reap many benefits from online purchasing, the sophisticated algorithms and data crunching that make browsing so convenient are also changing the nature of market competition,...