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Das Fachbuch stellt die Glieder der digitalen Wertschöpfungskette des eBusiness resp. eCommerce in den Mittelpunkt und widmet jedem Teilglied ein eigenes Kapitel: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment sowie eCustomer Relationship Management....
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1. eBusiness Framework -- 2. eProducts & eServices -- 3. eProcurement -- 4. eMarketing -- 5. eContracting -- 6. eDistribution -- 7. ePayment 8. eCustomer Relationship Management -- 9. mBusiness -- 10. eSociety -- Glossar -- Fachbegriffe englisch/deutsch -- Literaturverzeichnis -- Index.
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Preface -- Session 1 E-Commerce and Business Informatization -- Research on the Construction of Internal Control System of Cloud Accounting Resource Sharing Platform 1 -- What Makes MNC’s B2B Freemium Model for Start-Ups Work in the Emerging Markets? Insights From India -- The Impact of...
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