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During internationalisation, international new ventures in the life sciences industry face distinct challenges. For example, high product development costs push companies into early internationalisation to increase sales turnover and recover investments. At the same time, financial and...
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Purpose: The purpose of this study is to compare and validate firms’ internal and external stakeholder considerations in sustainable business practices across business settings. It aims to assess the validity and reliability of a stakeholder framework appearing in previous studies....
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Purpose: The purpose of this paper is to explore how different country-specific institutional healthcare settings affect an international new venture’s (INV’s) selling strategies and internationalization process when commercializing a medical technology innovation....
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