Artun, Ömer; Levin, Dominique - 2015
Cover; Title Page; Copyright; Contents; Introduction: Who Should Read This Book; Part 1 A Complete Predictive Marketing … Primer; Chapter 1 Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers; The Predictive Marketing … Revolution; The Power of Customer Equity; Predictive Marketing Use Cases; Predictive Marketing Adoption Is Accelerating; What Do …