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Que valent les communications interpersonnelles? : calibrage interpersonnel des connaissances et sélection des sources de conseil

Bertrandias, Laurent; Vernette, Eric - In: Recherche et applications en marketing 27 (2012) 1, pp. 33-57

Persistent link: https://www.econbiz.de/10010199208

Opinion dynamics and wisdom under conformity

Buechel, Berno; Hellmann, Tim; Klößner, Stefan - 2013

We present a model of opinion formation where individuals repeatedly engage in discussion and update their opinion in a social network similarly to the DeGroot model. Abstracting from the standard assumption that individuals always report their opinion truthfully, agents in our model may state...

Persistent link: https://www.econbiz.de/10010342212

Social networks and non-market valuations

Neilson, William; Wichmann, Bruno - In: Journal of environmental economics and management : … 67 (2014) 2, pp. 155-170

Persistent link: https://www.econbiz.de/10010373288

Indicators of opinion leadership in customer networks : self-reports and degree centrality

Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 449-460

Persistent link: https://www.econbiz.de/10011537262

Diffusion of changes in organizations

Kim, Taesung - In: Journal of organizational change management 28 (2015) 1, pp. 134-152

Persistent link: https://www.econbiz.de/10010492968

Opinion dynamics and wisdom under conformity

Buechel, Berno; Hellmann, Tim; Klößner, Stefan - In: Journal of economic dynamics & control 52 (2015), pp. 240-257

Persistent link: https://www.econbiz.de/10011474200

The layers of relational communication in evaluating health care services

Kang, Doo Syen; Choy, Syng Pom - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 349-368

Persistent link: https://www.econbiz.de/10011479958

You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators

Schneider, Sebastian; Huber, Frank - In: Journal of revenue and pricing management 21 (2022) 1, pp. 64-80

Persistent link: https://www.econbiz.de/10013163740

Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership

Walsh, Gianfranco - In: International marketing review 39 (2022) 1, pp. 80-104

Persistent link: https://www.econbiz.de/10013169635

How sWOM contribution motivations vary by cosmetics and restaurants in Vietnam

Thi Thanh Ha Le; Vo Thanh Thu - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 885-896

Persistent link: https://www.econbiz.de/10012671503

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