Vrontis, Demetris; Viassone, Milena; Serravalle, Francesca - In: Competitiveness Review: An International Business Journal 30 (2019) 1, pp. 78-100
Purpose: The purpose of this paper is twofold: first, to investigate the effects of the digitalization process on the demand and supply side in the sports world through the advent of mobile apps and online services, such as YouTube, which provide free (or almost) real fitness courses; and...