market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses … European organic food market is continuously growing. In the EU this production method is regulated according to the Council … future success of organic agriculture as one sustainable solution of food production is to a large extent dependent on its …

School of Social Sciences at the Georg-August University, Göttingen. Food safety and organic consumption are key concepts of … Germanny is introduced for comparison. The lack of food safety has become a symbol for consumer concerns. Uncertainties … regarding contaminated food and a polluted environment are promoting a megatrend of sustainable consumption that manif... …