Gasbarro, Federica; Rizzi, Francesco; Frey, Marco - In: International Journal of Entrepreneurial Behavior & Research 24 (2018) 2, pp. 476-498
Purpose: The purpose of this paper is to illustrate how sustainable entrepreneurs (SEs) address the regulative, normative and cultural-cognitive institutional pillars when operating in conservative contexts. It aims to study in depth the use of sustainable innovation (SI) as a means of...