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Demand Forecasting plays a crucial role in the management of operations, especially in the Fast-Fashion Industry, in … areas and framework in demand forecasting in the Fast Fashion Industry … which demand can be very volatile and lumpy due to frequently changing customers tastes and the development of technology …
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Fashion marketing is the entire process of research, planning, promoting, and distributing the raw materials, apparel … and accessories, which consumer want to buy. It involves everyone in the fashion industry and occurs throughout the entire … promotion of fibers, fabrics, leather, furs, trims, apparel and accessory.Fashion marketing begins and ends with the consumer …
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Using agile supply chains, fast fashion companies have been viewed as best-practice examples in industries. Prior … Shein, labeled by some industry press as "ultra-fast" fashion, have pushed this dimension of agility to a higher level … demands of consumers and making these companies "ultra-fresh" fashion, a term we adopt in this paper. We seek to model this …
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