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Digital mock-up and voice of the customer in the context of physical product development

Costa, Ana Rita V.; Borsato, Milton - In: International journal of agile systems and management : … 14 (2021) 1, pp. 53-78

Persistent link: https://www.econbiz.de/10012513935

Enhancement of product design capability in the high-tech manufacturing industry

Kou, Tun-Chih; Chiang, Chang-Tang; Lee, Bruce C. Y. - In: International journal of business and systems research … 15 (2021) 6, pp. 786-806

Persistent link: https://www.econbiz.de/10012694579

To preannounce or not : new product development in a competitive duopoly market

Klastorin, Ted; Mamani, Hamed; Zhou, Yong-Pin - In: Production and operations management : an international … 25 (2016) 12, pp. 2051-2064

Persistent link: https://www.econbiz.de/10011628215

Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"

Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman - In: Journal of marketing 82 (2018) 2, pp. 106-123

Persistent link: https://www.econbiz.de/10011810269

Innovation and new product development : reflections and insights from the research published in the first 20 years of Manufacturing & Service Operations Management

Kavadias, Stylianos; Ulrich, Karl T. - In: Manufacturing & service operations management : M & SOM 22 (2020) 1, pp. 84-92

Persistent link: https://www.econbiz.de/10012162542

Four decades of new product development research : an integrative review

Pandey, Neeraj; Patwardhan, Avadhut Arun; Rao, Swarnima - In: International journal of product development : IJPD 23 (2019) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012041714

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

More information is not better : examining appropriate information for estimating sales performance in concept testing

Kato, Takumi; Kamei, Susumu; Ootsubo, Takumi; Ichiki, Yosuke - In: Journal of business analytics 6 (2023) 3, pp. 188-202

Persistent link: https://www.econbiz.de/10014319349

Strategy for cultural inclusion in new product development processes : a New Zealand study

Mathrani, Sanjay; Ibrahim, Sara Diaa Eldin - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-15

Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country's global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products introduced locally and globally. Further,...

Persistent link: https://www.econbiz.de/10014289215

The empirical relationship between quality management and the speed of new product development

Sun, Hongyi; Zhao, Yangyang - In: Total quality management & business excellence : an … 21 (2010) 3/4, pp. 351-361

Persistent link: https://www.econbiz.de/10003979795