"The remarkable story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian … book shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement." …

summarizes the current practices and scope of research involving craft beer, cider and spirits as a substantial subsect of craft … rebirth of localized beer, cider and spirit production. Along with a multitude of nuanced ideas involving economic vibrancy …

(1) Background: Big brewers, which have experienced declining sales for their beer brands in the last decade, have been … barrels per year) taking advantage of the increasing sales of craft beer by emulating these products or by acquiring craft … ownership of U.S. mainstream and craft beer brands was decoded and visualized. In addition, an exploratory case study analyzed …