product variety in the U.S. beer industry. Upon acquisition by a macrobrewer, a craft brewery reduce its product variety in … in the impact of mergers on non-price market outcomes. In this paper, we examine the effect of horizontal mergers on … brewery access to the macrobrewer's distribution network, facilitating expansion into new markets and thereby increasing the …

"The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of … Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late … 18th to the early 20th century to show how a single beer style became the global favourite through advances in science …

beer in the U.S. using the Distance Metric method of Pinkse, Slade and Brett (2002). Unlike previous studies, this work … estimates the own- and cross-advertising elasticities in addition to price elasticities. Positive and negative cross … former effect appears to dominate suggesting that advertising increases the overall demand for beer. We discuss the …

This paper studies the 2008 MillerCoors joint venture in the U.S. beer industry through a vertically related market … studied. In a vertical relationship, the upstream shock does not fully pass through to the retail price because of post …-merger price adjustments. Downstream concentration determines retailer markups and affects the capability of upstream firms to …

I examine the competitive effects of mandated exclusive territories in the US beer industry. Theory is ambiguous as to … examine the impact on beer prices, quantities, and number of brands sold after Wisconsin mandated that brewers must assign … groups and a synthetic control show that the mandates increased prices and reduced quantity of craft beer. Overall number of …

1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support … for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5 …. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey …