This study develops and tests a set of novel theoretical predictions about the conditions under which category spanning is rewarded by external audiences. To do this, we revisit the assumption that comprehensible organizational identities are associated with individual categories. Drawing on...

Going beyond a narrow focus on social enterprise, Grimes, Williams, and Zhao (2019) advance a model of mission drift that they argue is relevant to understanding why—and with what consequences—all types of organizations might act in ways that are inconsistent with their identity and image....

Social enterprise has gained widespread acclaim as a tool for addressing social and environmental problems. Yet, because these organizations integrate the social welfare and commercial logics in their core, they face the challenge of pursuing goals that frequently conflict with each other....

Companies donating in the aftermath of large-scale disasters often suffer public backlash and managers systematically fail to understand what corresponds to a donation that stakeholders perceive as contextually appropriate. We attribute this to the level of uncertainty that obscures the relative...