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Advertising and environmental stewardship : evidence from the BP oil spill

Barrage, Lint; Chyn, Eric; Hastings, Justine S. - In: American economic journal : a journal of the American … 12 (2020) 1, pp. 33-61

Persistent link: https://www.econbiz.de/10012181005

Advertising and Environmental Stewardship : Evidence from the BP Oil Spill

Barrage, Lint - 2014

This paper explores whether private markets can incentivize environmental stewardship. We examine the consumer response to the 2010 BP oil spill and test how BP's investment in the 2000-2008 “Beyond Petroleum” green advertising campaign affected this response. We find evidence consistent...

Persistent link: https://www.econbiz.de/10013060155

When is it good to be bad? : contrasting effects of multiple reputations for bad behavior on media coverage of serious organizational errors

Chandler, David; Polidoro, Francisco <Jr.>; Yang, Wei - In: Academy of Management journal : AMJ 63 (2020) 4, pp. 1236-1265

Persistent link: https://www.econbiz.de/10012301000

Communicating sustainability, but producing pollution : the case of the BP oil spill

Brunton, Margaret - In: Business and sustainability : concepts, strategies and …, (pp. 169-191). 2011

Persistent link: https://www.econbiz.de/10009412220

Advertising as Insurance or Commitment? Evidence from the BP Oil Spill

Barrage, Lint - 2014

This paper explores how advertising impacts the consumer response to news about unobserved product quality. Specifically, we estimate how British Petroleum's (BP) 2000-2008 "Beyond Petroleum" advertising campaign affected the impact of the 2010 BP oil spill. We find that BP station margins...

Persistent link: https://www.econbiz.de/10012458825