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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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Good for business : the rise of the conscious corporation
Benett, Andrew; Gobhai, Cavas; O'Reilly, Ann; Welch, Greg - 2009
Persistent link: https://www.econbiz.de/10003822844
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Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C. (contributor) - In: Journal of world business : JWB 48 (2013) 3, pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra (ed.); Ind, Nicholas (ed.) - 2016
Persistent link: https://www.econbiz.de/10011542813
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario; Balmer, John M. T. - In: Corporate communications : an international journal 19 (2014) 4, pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
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Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 793-799
Persistent link: https://www.econbiz.de/10010234917