This article discusses the structures of value propositions in cultural heritage tourism site business models in the context of the concept of open innovation. The objective of the study is to identify value propositions in tourism sites and the tendency of managers to use open innovation. The...

The digital transition of museums and cultural heritage institutions has gained momentum with the increasing demand for digital experiences, especially against the COVID-19 pandemic. This paper explores the existence and development of business models for museum operations in the digital age....