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Consumer behaviour
36
Konsumentenverhalten
35
Consumer confusion
22
Produktlinie
18
Produktfamilie
16
consumer confusion
12
Optimum stimulation level
11
Product differentiation
11
Produktdifferenzierung
11
Produktentwicklung
7
Theorie
7
Theory
7
Modulbauweise
6
Produktmanagement
6
Variantenfertigung
6
Brand management
5
Entscheidung
5
Fertigungsprogramm
5
Markenführung
5
Marketing
5
Master production schedule
5
Modularisierung
5
Modularity
5
Product management
5
optimum stimulation level
5
Decision
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Deutschland
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Informationsmenge
4
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4
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4
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3
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3
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3
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48
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42
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18
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research-article
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English
60
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24
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Schmutzler, Armin
5
Prakash, Gyan
4
Sharma, Anuradha
4
Hefti, Andreas
3
Liu, Shuo
3
Pandher, Jagwinder Singh
3
Takeda, Hitoshi
3
Winter, Kai
3
Arli, Denni
2
Basso, Kenny
2
Boadi, Evans Asante
2
Bogomolova, Svetlana
2
Bossard, Stefanie
2
Broilo, Patricia Liebesny
2
Bucic, Tania
2
Chen, Huaping
2
Eberhardt, Tim
2
Espartel, Lélis Balestrin
2
Guo, Xiaowei
2
Johnson, Justin P.
2
Kenning, Peter
2
Krause, Dieter
2
Meynert, Andreas
2
Myatt, David P.
2
Rajendran, G.
2
Tan, Pei Jie
2
Tjiptono, Fandy
2
Zha, Yong
2
Aboagye, Michael Osei
1
Alexander, Julia
1
Anninou, Ioanna
1
Antwi, Collins Opoku
1
Avorny, Philip
1
Avornyo, Philip
1
Azamela, John Coffie
1
Bahns, Tammo
1
Balamoorthy, S.
1
Bechler, Georg
1
Bilgihan, Anil
1
Böttrich, Marcel
1
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University <Oxford> / Department of Economics
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Shaker Verlag
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Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
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DISCUSSION PAPER SERIES
4
University of Oxford - Deparment of Economics - Working Paper Series
4
International Journal of Retail & Distribution Management
3
Journal of retailing and consumer services
3
Fortschritt-Berichte VDI / 16
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Journal of hospitality and tourism insights
2
Marketing letters : a journal of research in marketing
2
Transportation research / E : an international journal
2
Working Paper
2
Working paper series / University of Zurich, Department of Economics
2
Annals of operations research
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Berichte aus der Fahrzeugtechnik
1
Business strategy and the environment
1
DLSU business & economics review
1
Discussion papers / CEPR
1
ESCP Europe working paper
1
Economic and business review : EBR
1
Gabler Edition Wissenschaft / Forum Produkt- und Produktionsmanagement
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Hamburger Schriftenreihe Produktentwicklung und Konstruktionstechnik
1
IWF inspire
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Asian Social Science
1
International Journal of Culture, Tourism and Hospitality Research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied management science
1
International journal of business innovation and research
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International series in operations research & management science
1
Journal of Consumer Policy
1
Journal of Hospitality and Tourism Insights
1
Journal of Research in Interactive Marketing
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
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ECONIS (ZBW)
65
USB Cologne (EcoSocSci)
7
Other ZBW resources
7
USB Cologne (business full texts)
4
RePEc
3
BASE
2
EconStor
2
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1
Der Einfluss der Informationsqualität und -menge auf die Mental Convenience in Kaufentscheidungen
Rutenberg, Jan
-
2008
Persistent link: https://www.econbiz.de/10013435832
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2
Informationsbelastung in Entscheidungsprozessen : Experimental-Unters. zum Verhalten in komplexen Situationen
Hering, Franz-Josef
-
1986
Persistent link: https://www.econbiz.de/10013276433
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3
Kollaboratives Filtern in latenten Datenräumen : Entwurf und prototypische Realisierung eines Empfehlungssystems unter Datenknappheit
Feldmann, Marc
-
2018
Persistent link: https://www.econbiz.de/10011914301
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4
Perceiving strategic environments : an experimental study of learning under minimal information
Nicklisch, Andreas
-
2006
Persistent link: https://www.econbiz.de/10004879574
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5
Examining variety seeking behavior : a study with reference to fast moving consumer goods (FMCG)
Jayanthi, K.
;
Rajendran, G.
- In:
Journal of food products marketing
20
(
2014
)
3
,
pp. 283-307
Persistent link: https://www.econbiz.de/10010362762
Saved in:
6
The same old song : the power of familiarity in music choice
Ward, Morgan K.
;
Goodman, Joseph K.
;
Irwin, Julie R.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10010259973
Saved in:
7
Exploring impulse buying in services : toward an integrative framework
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10010345193
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8
Modeling online consumer behavior : preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
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9
Capsule hotels : offering experiential value or perceived as risky by tourists? : an optimum stimulation level model
Chen, Huei-Ju
;
Wong, Soke Wen
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012241480
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10
Investigating consumer optimum stimulation level and exploratory online buying behavior
Gañac, Claro G.
- In:
DLSU business & economics review
28
(
2018
)
1
,
pp. 67-85
Persistent link: https://www.econbiz.de/10012263887
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