The study is dedicated to understand the effects of Internet banner ad and the users’ perceptions. A lab experiment was used to study the effects of language, product involvement, shape of ad, and type of ad. The subjects were college students in Ecuador. Each experimental website contained a...

Purpose – The purpose of this paper is to theoretically and empirically demonstrate the channel relationship between franchisors and franchisees. It examines four essential constructs that may lead to successful long-term franchising relationships: the competitive advantage of franchisors,...