Purpose – In the ever increasing competition in the employment market, an organization’s need to become a “great place to work” has gained significant momentum. Employer branding has thus emerged as an essential management practice employed by the organization to create its image as...

Purpose In the context of new workplace environment, this study aims to study and generate insights about artificial intelligence (AI) adoption in hiring process of firms. It is very relevant when AI is dramatically reshaping hiring function in the changing scenario. Design/methodology/approach...