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Time window as a self-control denominator : shorter windows shift preference toward virtues and longer windows toward vices

Siddiqui, Rafay A.; May, Frank; Monga, Ashwani - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 932-949

Persistent link: https://www.econbiz.de/10011770797

Eliciting time versus money : time scarcity underlies asymmetric wage rates

Monga, Ashwani; May, Frank; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 833-852

Persistent link: https://www.econbiz.de/10011780583

When Time Has a Will of Its Own, the Powerless Don’t Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

May, Frank; Monga, Ashwani - In: Journal of Consumer Research 40 (2014) 5, pp. 924-924

This article introduces time anthropomorphism: a tendency to imbue time with humanlike mental states (e.g., time has a will of its own). This tendency, which varies across individuals and may also be induced, changes patience (e.g., for standard over expedited shipping). Specifically, time...

Persistent link: https://www.econbiz.de/10010734345

The effect of future event markers on intertemporal choice is moderated by the reliance on emotions versus reason to make decisions

May, Frank - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 313-331

Persistent link: https://www.econbiz.de/10011738963

Reminders of One's Middle Name Result in Decreased Indulgence

Siddiqui, Rafay A.; Ling, Christopher; May, Frank - In: Journal of Consumer Psychology 30 (2020) 4, pp. 680-687

Persistent link: https://www.econbiz.de/10012189368

Licensing indulgence in the present by distorting memories of past behavior

May, Frank; Irmak, Caglar - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 624-641

Persistent link: https://www.econbiz.de/10010473425

The effects of rarity on indulgent consumption : non-impulsives indulge when low frequency is salient

May, Frank; Irmak, Caglar - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 383-402

Persistent link: https://www.econbiz.de/10011900566

Currency of search : how spending time on search is not the same as spending money

Monga, Ashwani; Saini, Ritesh - In: Journal of retailing 85 (2009) 3, pp. 245-257

Persistent link: https://www.econbiz.de/10003892345

Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain

Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10003940511

Tracking costs of time and money : how accounting periods affect mental accounting

Soster, Robin L.; Monga, Ashwani; Bearden, William O. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 712-721

Persistent link: https://www.econbiz.de/10008747679