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Bla-bla-bla: video chat service on the Internet - a market feasibility study
Lindgreen, Adam; Antioco, Michael; Wetzels, Martin - In: Qualitative market research : an international journal 7 (2004) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10006023855
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A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
Schepers, Jeroen; Wetzels, Martin - In: Information & management : the internat. journal of … 44 (2007) 1, pp. 90-103
Persistent link: https://www.econbiz.de/10008354721
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Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26
Persistent link: https://www.econbiz.de/10008177365
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Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams
Ruyter, Ko; Jong, Ad; Wetzels, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 4, pp. 470-487
Persistent link: https://www.econbiz.de/10008323195
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Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad; Ruyter, Ko; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-617
Persistent link: https://www.econbiz.de/10008447601
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In Chains? An Empirical Study of Antecedents of Supplier Product Development Activity in the Automotive Industry
Wynstra, Finn; vonCorswant, Fredrik; Wetzels, Martin - In: The journal of product innovation management : an … 27 (2010) 5, pp. 625-640
Persistent link: https://www.econbiz.de/10008434301
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Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration
Wetzels, Martin; Odekerken-Schröder, Gaby; van Oppen, … - In: Management information systems : mis quarterly 33 (2009) 1, pp. 177-196
Persistent link: https://www.econbiz.de/10008225519
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Do different marketing practices require different leadership styles? An exploratory study
Lindgreen, Adam; Palmer, Roger; Wetzels, Martin; … - In: The journal of business & industrial marketing 24 (2009) 1-2, pp. 14-26
Persistent link: https://www.econbiz.de/10008229464
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Vision 20/20: Preparing today for tomorrow's challenges
Rozemeijer, Frank; Quintens, Lieven; Wetzels, Martin; … - In: Journal of purchasing and supply management 18 (2012) 2, pp. 63-68
Persistent link: https://www.econbiz.de/10010023452
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Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models
Becker, Jan-Michael; Klein, Kristina; Wetzels, Martin - In: Long range planning : LRP ; international journal of … 45 (2012) 5, pp. 359-394
Persistent link: https://www.econbiz.de/10010050251