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The franchise dilemma : entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance
Evanschitzky, Heiner; Caemmerer, Barbara; Backhaus, Christof - In: Journal of small business management : JSBM ; a joint … 54 (2016) 1, pp. 279-298
Persistent link: https://www.econbiz.de/10011437432
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Using a hedonic price model to test prospect theory assertions : the asymmetrical and nonlinear effect of reliability on used care prcies
Prieto, Marc; Caemmerer, Barbara; Baltas, George - In: Journal of retailing and consumer services 22 (2015), pp. 206-212
Persistent link: https://www.econbiz.de/10010469045
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Achieving relational objectives through sponsorship
Caemmerer, Barbara; Descotes, Raluca Mogos - In: The journal of applied business research 30 (2014) 6, pp. 1767-1783
Persistent link: https://www.econbiz.de/10010470474
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The development and management of organizational partner satisfaction
Stan, Valentina; Caemmerer, Barbara - In: The journal of applied business research 31 (2015) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10010502678
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Leadership style, salesperson's work effort and job performance : the influence of power distance
Mulki, Jay P.; Caemmerer, Barbara; Heggde, Githa S. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10010503897
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The application of marketing principles to a social marketing campaign
Henley, Nadine; Raffin, Sandrine; Caemmerer, Barbara - In: Marketing intelligence & planning 29 (2011) 7, pp. 697-706
Persistent link: https://www.econbiz.de/10009384713
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An exploration of the service orientation discrepancy phenomenon in a public sector context
Caemmerer, Barbara; Wilson, Alan M. - In: The service industries journal 31 (2011) 3/4, pp. 355-370
Persistent link: https://www.econbiz.de/10008937450
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An exploration of factors influencing car purchasing decisions
Prieto, Marc; Caemmerer, Barbara - In: International journal of retail & distribution management 41 (2013) 10, pp. 738-764
Persistent link: https://www.econbiz.de/10010187210
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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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Social network sites : early adopters' personality and influence
Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: The journal of product & brand management 26 (2017) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10011666444