The financial crisis had affected the economy as a whole with a significant effect on the long lasting goods which was most affected because of the large dependence of the financial sector and availability of the credit offers.

The current financial and economic crisis has affected many sectors, but companies have tried to implement marketing strategies adapted to the context. Telecommunication field was affected to a lesser extent, given the customers’ need for communication, need that doesn’t go away, but that...

Recently, digital entrepreneurship and creative industries in tourism have been emerging strongly, possibly as a result of the global pandemic of the last two years. Their growth in the last decade has been due to the penetration of technology into the daily life of the tourist and the desire...