Siddique, C. M. - In: Education, Business and Society: Contemporary Middle … 7 (2014) 1, pp. 33-56
-sized retail enterprises (SME) sector of the United Arab Emirates (UAE), a rapidly growing economy in the Gulf region. The paper … context-specific impediments to market orientation, identified by means of in-depth interviews with owners/operators of SMEs … orientation among UAE-based retail SMEs. An undifferentiated competition, limited resource infrastructure, and a short …