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This paper investigates the two-sided nature of the newspaper industry. We explicitly take into account cross network … effects that exist between advertisers and newspaper readers. On one side, advertisers' demand for publicity space depends on … the number of newspaper readers and their characteristics. On the other side, readers' demand can be, positively or …
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broadcast station entry into local newspaper markets from 1945–1963. We show that after a TV station enters the newspaper market …, newspaper firms with more multi-homing consumers had higher subscription prices, circulation, and ad rates. These results …
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This paper investigates the price war in the UK quality newspaper industry in the 1990s. We build a model of the … newspaper market which encompasses demand for differentiated products on both, the readers and advertisers side of the market …
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coverage obtained from a database of several million scanned newspaper pages. I use a regression-discontinuity design to …
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