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Helping Small Businesses become more Data-Driven : A Field Experiment on eBay

Bar-Gill, Sagit; Brynjolfsson, Erik; Hak, Nir - National Bureau of Economic Research - 2023

As more and more activities in the economy become digitized, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the...

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Helping Small Businesses become more Data-Driven : A Field Experiment on eBay

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As digitization sweeps across industries and markets, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the impacts...

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