Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16
This paper examines the behaviour of two firms competing in a duopoly, where firms can influence demand through use of … advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …