Kruikemeier, Sanne; van Noort, Guda; Vliegenthart, Rens; … - In: Online Information Review 40 (2016) 5, pp. 673-694
Purpose The purpose of this paper is to examine the causal relationship between interactive and personal campaigning on social media and political involvement, and the mechanisms that explain the effects. Specifically, this study examines whether personal and interactive communication on Twitter...