consequently the overall productivity of a service process can be improved. Originality/value – The paper delivers a new insight …

Market research has enormous potential for creating market understanding, which pays off in huge marketing productivity …

The use of productivity measurement in relation to the marketing function is relatively new. The central role of …. Marketing productivity analysis is an important tool in evaluating the performance of the marketing department in carrying out …

The conceptual problem associated with marketing productivity analysis is examined followed by an examination of … currrent practice in marketing productivity in the following areas — on the product line, in advertising and promotional mix …

organisation′s ends. This is especially true as regards productivity, and the variables affecting productivity are discussed. The … article then concentrates on leadership as a factor affecting group productivity. In this context, interactions between … to increase productivity. The importance of good relationships between formal and informal groups is emphasised, and a …

for increasing productivity. This 1992 study focuses on a robust process of enhanced communications and employee … involvement. Results were increased productivity and employee satisfaction. The process involves egotiating: expectations … per cent productivity gain in a segment of an established Fortune 100 company.  …