Chaudary, Samra; Zahid, Zohad; Shahid, Saad; Khan, … - In: Social Responsibility Journal 12 (2016) 2, pp. 263-279
Purpose This study aims to ascertain the impact of customer perception of CSR activities (philanthropic, environmental and ethical) conducted on various consumer and corporate related dimensions including; customer loyalty, consumer attachment, corporate performance and repurchase intention. The...