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Branded Entertainment im TV: E...
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Burmann, Christoph
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42
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41
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
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Phau, Ian
38
Bartling, Björn
36
Hofmann, Christian
36
Laffont, Jean-Jacques
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
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Merrilees, Bill
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35
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Springer eBook Collection
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11
Trust and distrust in long-term business relationships
Ewaldt, Jörn
;
Schwarz, Rainer
-
1999
Persistent link: https://www.econbiz.de/10001389047
Saved in:
12
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
13
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
14
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
15
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
16
Exploring the issues for the success of multichannel network businesses in Korea
Choi, Yoon-Jin
;
Kim, Hee-Woong
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012304202
Saved in:
17
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
18
A typology of customer experience with social media branded content : a netnographic study
Waqas, Muhammad
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 184-213
Persistent link: https://www.econbiz.de/10012252819
Saved in:
19
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
20
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
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