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Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
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Koordination und Innovation in der TV-Input-Produktion : institutionenökonomische Analyse der Beziehung zwischen Sender und Produktionsfirma
Fröhlich, Kerstin - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 4 (2007), pp. 38-47
Persistent link: https://www.econbiz.de/10003488463
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003732680
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Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian; Matthes, Jörg; Wirth, Werner; … - In: Psychology & marketing 25 (2008) 10, pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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The TV news scheduling game when the newscaster's face matters
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2008
Persistent link: https://www.econbiz.de/10003781373
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Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven; Cleophat, Claudine R. - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
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Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L. - In: The advertising and consumer culture reader, (pp. 59-75). 2009
Persistent link: https://www.econbiz.de/10003848355
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How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van; Smit, Edith; Neijens, Peter - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
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The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen; Huang, Yu-an; Brodowsky, Glen; Kim, Hyun Jeong - In: Tourism management : research, policies, practice 32 (2011) 4, pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10003671438