I distinguish between two styles of research that are both called “neuroeconomics”. <italic>Neurocellular economics</italic> (NE) uses the modelling techniques and mathematics of economics – constrained maximization and equilibrium analysis – to model relatively encapsulated functional parts of brains....

Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars...

Bringing together a collection of leading contributors to this new methodological thinking, the authors explain how it differs from the past and point towards further concerns and future issues. The recent research programs explored include behavioral and experimental economics, neuroeconomics,...

That the rationality of individual people is 'bounded' - that is, finite in scope and representational reach, and constrained by the opportunity cost of time - cannot reasonably be controversial as an empirical matter. In this context, the paper addresses the question as to why, if economics is...

In this article, I critically respond to Herbert Gintis's criticisms of the behavioral-economic foundations of Ken Binmore's game-theoretic theory of justice. Gintis, I argue, fails to take full account of the normative requirements Binmore sets for his account, and also ignores what I call the...