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As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising,...
Persistent link: https://www.econbiz.de/10012680820
This book is a major step forward in understanding the learning behaviour of clustered technology-intensive small and medium-sized enterprises (SMEs). Drawing upon qualitative and quantitative research methods and sampling techniques, it identifies how learning for innovation is stimulated or...
Persistent link: https://www.econbiz.de/10012680824
Broadcasting is arguably the most influential and powerful industry operating today. The media impose an inescapable presence in contemporary life and infuse all areas of public communication. But what is the quality of the relationship between 'broadcaster' and 'citizen'? Do the media and media...
Persistent link: https://www.econbiz.de/10012680828
The EU is in a constant state of flux: its constitution, its institutions and especially its political, economic and regulatory borders. Media in the Enlarged Europe deals with the complexity and instability of the European Union and its relationship with the mass media, looking beyond national...
Persistent link: https://www.econbiz.de/10012680831
A much-needed critical investigation of the root causes of the European sovereign debt crisis, featuring contributions from Nobel Laureate Joseph Stiglitz and the Argentine chief negotiator with the IMF, Roberto Lavagna
Persistent link: https://www.econbiz.de/10012680892
Front Cover -- About the Author -- Title Page -- Copyright -- Contents -- Tables and Figures -- Dedication -- Introduction: Towards a Global Political Economy of the 1% -- Political Economy and the Elite -- The Main Arguments and Structure of the Book -- 1: The Unusual Suspects: Identifying the...
Persistent link: https://www.econbiz.de/10012680897
Following on from his best selling Nothing Ventured Nothing Gained, an eye-opening account of some of the successful deals and spectacular failures in the career of one of Australia's best known private equity investors
Persistent link: https://www.econbiz.de/10012680938
Covers -- Editorial advisory board -- Guest editorial -- The response of Swedish and Norwegian public diplomacy and nation branding actors to the refugee crisis -- Deterrence by public diplomacy -- Exploring citizens' judgments about the legitimacy of public policies on refugees -- Corporate...
Persistent link: https://www.econbiz.de/10012681039
When the term "governance" is associated with money, the mind goes directly to the traditional regulatory paradigm, i.e. the nation State-Central Banking-Currency. However, over time, there has been a steady erosion of the nation states' sovereignty, also in the area of monetary law. This...
Persistent link: https://www.econbiz.de/10012681249
Europe 1992 -- Copyright -- Contents -- Preface -- Introduction -- Science and Technology and European Market Integration: Changes and Continuity -- Views and Concerns of the U.S. Science and Technology Community -- Access to Precompetitive Research Programs of the European Communities -- The...
Persistent link: https://www.econbiz.de/10012681289