Huck, Steffen; Schmid, Julia; Wallace, Brian - Abteilung "Ökonomik des Wandels", Wissenschaftszentrum … - 2013
We present a laboratory experiment on the impact of price framing on consumer decision making. Consumer subjects face a search market where two sellers offer a homogenous good. We examine six different price frames with linear per-unit pricing (that is displayed as such) serving as a benchmark....