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This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout
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preferences (as implied by popular random utility models) and standard neuroeconomic models of choice, which update decision …
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expected utility theory (EU) -- 1.2.2 Attitudes to risk under EU …1.3 Subjective expected utility theory (SE -- 1.4 Eliciting the utility function under EU -- 1.4.1 The case of known … probabilities -- 1.4.2 The case of unknown probabilities -- 1.5 Violations of expected utility theory -- 1.5.1 Violations of the …
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Ziel des Beitrages ist es, die neueren Erkenntnisse der Neurobiologie zum Entscheidungsverhalten von Menschen für die Entwicklung eines idealtypischen Ablaufplans ökonomischer Entscheidungsvorgänge einzusetzen, indem die Logik deutlich gemacht wird, die den Aufbau des menschlichen Gehirns...
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This paper presents a choice model based on a model for the behavior of brain cells that is based on neurological findings. The paper shows that it is possible to define choice as the result of a series of interconnected cellular processes, instead of framing the problem from the point of view...
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