greatest happiness principle. The principle of utility, forms the cornerstone of all his thought. Mill's famous formulation of … reason. Mill's major contribution to utilitarianism is his argument for the qualitative separation of pleasures. …

In economic theory, utility depends on past, present and future outcomes. The experiment described in this paper … suggests that utility also depends on people's attitudes, and that it can easily be manipulated through these attitudes. The … results imply, first, that purely outcome-based models of individual utility may be incomplete. Second, that reference …