We use high frequency data on TV and radio advertising together with data on online sales for lottery tickets to … measure the short run effects of advertising. We find them to be strong and to last for up to about 4 hours. They are the … of this model and simulate the effects of a number of counterfactual dynamic advertising strategies. We find that …

Identifying whether hyperbolic advertising claims influence consumers is important for consumer protection, but … differentiating mere "puffery" from misleading advertising is not straightforward. We conducted a pre-registered experiment to … determine whether pseudo-technical advertising claims about broadband speed bias consumer choice. We tested whether these claims …

may disclose market information through advertising if it finds it beneficial. The results suggest that advertising is … use different advertising content: no information, price information only, product characteristics, or both price and … include more information in the advertising content, while as the network externality changes from negative to positive, the …

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

We present a strategic game of pricing and targeted-advertising. Firms can simultaneously target price advertisements … segmentation cannot occur surely. Equilibria exhibit random advertising - to induce an unequal distribution of information in the …

The year of 1997 witnessed an important change in direct-to-consumer (DTC) advertising of prescription drugs. For the … comprehensive risk information. This led to a three-fold growth of DTC advertising expenditure in four years, followed by an … intensive debate about the effects of DTC advertising on patient and doctor behaviors. This paper empirically examines the …

intensifies price competition. However, a profit-maximizing search engine imposes a distortion by charging too high an advertising …

This was the first paper to discuss the benefits of direct-to-consumer (DTC) advertising. It was published in the New … information available to patients that might not be available to physicians, and DTC advertising could make use of this … this new treatment if he were not in contact with a physician. It was also argued that DTC advertising could increase …

. Information can come through two different channels: advertising and sequential consumer search. The model is similar to that of … (1993). First, advertising and search are substitutes for a large range of parameters. Second, there is no monotone … relationship between prices and the degree of advertising. In particular, it is possible that high prices are advertised, while low …