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Mediawerbung

Bruhn, Manfred - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 45-66). 2009

Persistent link: https://www.econbiz.de/10003765977

Grundlagen und Methoden der Intermediaselektion

Schweiger, Günter; Dabic, Marina - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 839-857). 2009

Persistent link: https://www.econbiz.de/10003766188

Entscheidungskriterien und Methoden der Intramediaselektion

Bruhn, Manfred - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 859-889). 2009

Persistent link: https://www.econbiz.de/10003766191

Fashion marketing communications

Lea-Greenwood, Gaynor - In: Fashion marketing, (pp. 218-237). 2009

Persistent link: https://www.econbiz.de/10003766662

Werbewirkungskontrolle

Pepels, Werner - 2008

Persistent link: https://www.econbiz.de/10003767434

Werbekontaktanalysen

Koch, Jörg - 2008

Persistent link: https://www.econbiz.de/10003767441

Media selling : televison, print, internet, radio

Warner, Charles - 2009 - 4. ed.

The marketing/media ecology -- Selling : assumptions, approaches, and types of selling -- Sales ethics -- The AESKOPP system of selling -- Attitude -- Emotional intelligence -- Skills : effective listening and understanding people -- Skills : influence and creating value -- Skills : prospecting...