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Ad avoidance and distance education marketing : how ad avoidance can affect distance education advertising
Ispir, N. Bilge - 2012
Persistent link: https://www.econbiz.de/10009575231
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The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf - In: Journal of fashion marketing and management 15 (2011) 4, pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
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Factors affecting hoteliers' decision to advertise in travel magazine
Hilmi, Mohd Faiz; Ah Hwa Ngo - In: Journal of management and strategy : JMS 2 (2011) 3, pp. 62-72
Persistent link: https://www.econbiz.de/10009379915
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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina; Cauberghe, Verolien; Verhoye, Delphine - In: Breaking new ground in theory and practice, (pp. 135-146). 2011
Persistent link: https://www.econbiz.de/10009380025
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The response surface process for optimal allocation of media budgets
Malthouse, Edward C.; Schultz, Don E. - In: Breaking new ground in theory and practice, (pp. 395-406). 2011
Persistent link: https://www.econbiz.de/10009380997
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.; Coulter, Robin - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319