Gordon, Ross; Butler, Katherine; Cooper, Paul; Waitt, Gordon - In: Journal of Social Marketing 8 (2018) 1, pp. 99-119
Purpose: This paper aims to present a discursive and evaluative analysis of Energy + Illawarra, an Australian Government Low Income Energy Efficiency Program (LIEEP) funded interdisciplinary social marketing energy efficiency programme. Energy + Illawarra was a community programme working with...