La creciente atención de la reputación empresarial por parte del mundo profesional y académico denota la importancia de la misma en la consecución de ventajas competitivas duraderas, y por consiguiente, en la creación de valor. En el presente artículo trataremos de argumentar el carácter...

Purpose – The resource-based view and value-rarity-imitability-organisation (VRIO) method have diffused widely into courses aimed at managerial practice, but research has yet to verify whether they help managers analyse a firm’s resources. Following recent interest in the use of strategy...

Although the resource-based view (RBV) of the firm is one of the most accepted theories of strategic management, it has been criticized for its limited empirical support. The RBV basically predicts the relationship between the firm's resources and its performance. This study argues that it is...