Juste, V. Bordonaba; Palacios, L Lucia; Redondo, Y. Polo - In: Investigaciones europeas de Dirección y Economía de … 12 (2006) 2, pp. 13-33
Intangible resources management is a relevant issue in Marketing and Management perspectives because these resources provide companies with competitive advantages (Caves, 1996; Srivastava, Fahey and Christensen, 2001). Intangible resources management is considered a strategic key question in...
