This dissertation studies how psychological motives shape economic preferences and outcomes and how these motives are activated through contextual stimuli. In particular, I focus on the motive care which is a prosocial motive that facilitated cooperation by internalizing externalities, whereas...

We present a new partial equilibrium theory of price adjustment, based on consumer loss aversion. In line with prospect theory, the consumers' perceived utility losses from price increases are weighted more heavily than the perceived utility gains from price decreases of equal magnitude. Price...