Narrow search
Showing 31 - 40 of 18,753
Cover Image
Marketing : Grundlagen & Praxis
Eckardt, Gordon H.; Hardiman, Marco - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013277724
Cover Image
A Model of Influencer Economy
Cong, Lin William; Li, Siguang - 2022
We model an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer market...
Persistent link: https://www.econbiz.de/10013310961
Cover Image
A Model of Influencer Economy
Cong, Lin William; Li, Siguang - 2021
We provide the first model of an influencer economy in which brand owners and sellers depend on influencers to attract consumers while competing in both influencer and product markets. As technologies governing marketing outreach improve, the equilibrium features non-monotonicities in influencer...
Persistent link: https://www.econbiz.de/10013311475
Cover Image
A Model of Influencer Economy
Cong, Lin William; Li, Siguang - National Bureau of Economic Research - 2023
both influencer and product markets. As outreach and distribution technologies improve, influencer payoffs and income …
Persistent link: https://www.econbiz.de/10014287344
Cover Image
Internetvertrieb und Kartellrecht : unter besonderer Berücksichtigung des Vertriebskartellrechts
Hachmeister, Sarah J. - 2017
Persistent link: https://www.econbiz.de/10013338807
Cover Image
Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H. - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011544304
Cover Image
Sales 4.0 : Strategien und Konzepte für die Zukunft im Vertrieb
Katzengruber, Werner; Pförtner, Andreas - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011647893
Cover Image
The new intermediaries of tourist distribution : analysis of online accommodation booking sites
De Carlos, Pablo; Araújo, Noelia; Fraiz, José Antonio - In: The international journal of management science and … (2016) 19, pp. 39-58
Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers … profound changes in distribution channels. A number of tools have facilitated online access to information and booking for … retail intermediaries operating in the distribution of tourism. To this end, it highlights metrics from a sample of 50 online …
Persistent link: https://www.econbiz.de/10011450602
Cover Image
Der digitale Musikmarkt : Erfolgsfaktoren für Onlinemusikdienste
Kouretsidis, Takis - 2007
Persistent link: https://www.econbiz.de/10003631732