There is a widespread use of statistical tests to evaluate measurement scales of latent constructs in the business arena. However, the results of these tests can yield misleading conclusions regarding the validity of measurement scales. Therefore, content validity has to be considered in order...

There is a widespread use of statistical tests to evaluate measurement scales of latent constructs in the business arena. However, the results of these tests can yield misleading conclusions regarding the validity of measurement scales. Therefore, content validity has to be considered in order...

Los test estadísticos se utilizan de forma generalizada como criterio de evaluación de escalas de medida de constructos latentes en organización de empresas y marketing. Sin embargo, la utilización de éstos puede llevar a conclusiones erróneas sobre la validez de las escalas de medida, si...