Kløjgaard, Mirja Elisabeth; Bech, Mickael; Søgaard, Rikke - In: Journal of Choice Modelling 5 (2012) 2, pp. 1-18
Designing a stated or discrete choice experiment (DCE) involves a process of developing, testing and optimizing the experiment questionnaire. This process is important for the success of the experiment and the validity of the results, but it is often not reported thoroughly. In the field of...