In recent years there has been a re-focus on the valuation of a statistical life from the ex post or human capital method to an ex ante willingness to pay (WTP) approach. This is in part a recognition that we need to focus on establishing the amount, ex ante, that individuals are willing to pay...

In recent years there has been a re-focus on the valuation of a statistical life from the ex post or human capital method to an ex ante willingness to pay (WTP) approach. This is in part a recognition that we may have been undervaluing the cost of fatalities and injuries to society associated...

This paper explores the complexity and cognitive burden associated to stated choice experiments. Complexity is analysed in terms of design dimensions such as the number of available alternatives, the number of attributes used to define these alternatives, the number of levels for those...

The development of more realistic choice experiments has taken on board a number of suggestions in the broader hypothetical bias literature. One issue, in particular, is the increasing interest in finding ways to bridge the gap between the stated choice response and real choosing, as a way of...